Bound by Mountain & Sea.
Go Beyond Together.
山盟海誓 · 举国同庆
A landmark culinary collaboration celebrating Singapore’s 61st Birthday, by Broth & Beyond × New Ubin Seafood at CHIJMES.
This National Day, Broth & Beyond and New Ubin Seafood come together at CHIJMES for “Bound by Mountain & Sea. Go Beyond Together.” Inspired by the journey from Yunnan’s mountains to Singapore’s seas, this two-month collaboration brings together Yunnan mushroom heritage, Singapore seafood traditions, immersive photo moments, exclusive set menus, stamp rally activities and special rewards.
1 August – 30 September 2026
CHIJMES, 30 Victoria Street, Singapore 187996
Photo Arch · Set Menus · Stamp Rally · Rewards
Campaign Highlights
National Day Themed Photo Arch Experience
Take photos at the Floral Gateway to Mountain & Sea installation.
Exclusive Collaboration Menus
Enjoy special Mountain & Sea menus at both Broth & Beyond and New Ubin Seafood.
Culinary Passport Stamp Rally
Collect stamps across participating outlets and complete your journey.
Rewards & Giveaways
Redeem gifts and stand a chance to win wine pairing tickets and mooncakes.
How to Take Part
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Take a photo at the Gateway to Mountain & Sea installation. Photo Gateway is located at beside CHIJMES Hall Level 1.
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Post on Instagram or 小红书 and tag the participating brands.
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Collect your CHIJMES Culinary Passport from participating outlets (Broth & Beyond or New Ubin Seafood).
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Dine at participating outlets, show your Social public post and collect your official campaign stamps.
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Complete your journey to unlock gifts and lucky draw chances.
As a key highlight of the campaign, CHIJMES will feature a large-scale double-sided art installation, "Gateway to Mountain & Sea."
Step into a glowing world where Yunnan’s misty mountains meet Singapore’s sea. Inspired by the majestic mountains of Yunnan and Singapore's rich maritime heritage, the installation brings together elements of mountains, sea, wild mushrooms, seafood, and NDP61 celebrations, symbolising the collaboration between New Ubin Seafood and Broth & Beyond.
The campaign photo arch at CHIJMES is designed as an immersive check-in moment for diners, tourists and National Day celebrations from 1st - 12th August 2026.
The Gateway Arches will be relocated to the entrances of both Broth & Beyond and New Ubin Seafood from 13th August - 30 September 2026.
Participate in our photo arch social contest to win exciting prizes.
Watch our Social space for more details.
山海之门 · Gateway to Mountain & Sea
Broth & Beyond Limited Set Menu
A Tribute to Mountain & Sea
$139++ for 2 pax
Highlight dishes:
Golden Tremella Singapore Prawn Broth
Walnut Mushroom Laksa Broth
Fresh Whole Mud Crab
Yunnan Premium Mushroom Selection
Chilli Crab White Ginseng Tempura
Dessert & Condiment Bar
New Ubin Seafood Limited Set Menu
Mountain & Sea: A Shared Harvest
$139++ for 2 pax
Highlight dishes:
Treasures of Mountain & Sea
Salted Egg Fish Skin with Golden Ear Fungus
Singapore Chilli Crab with White Ginseng Mushroom
Braised Pork Knuckle Bee Hoon with Sea Cucumber & Porcini
Yunnan Rose Blossom Pastry
CHIJMES Culinary Passport Stamp Rally
Begin your Mountain & Sea journey with a free Culinary Passport. Collect official campaign stamps from Broth & Beyond and New Ubin Seafood, complete your rally, and redeem exclusive rewards while stocks last.
Share Your Mountain and Sea Moments
Take a photo at the Gateway to Mountain & Sea installation, post it on Instagram or 小红书, and tag both brands to unlock campaign privileges.
Tag:
Instagram: @brothbeyond_chijmes | @newubinseafood
小红书： 汤之境 Broth&Beyond Hot Pot | 新乌敏海鲜NewUbinSeafood
Hashtags:
#山盟海誓 #BoundByMountainAndSea #MountainAndSeaSG #CHIJMES #SG61 #GoBeyond #HomeIsHere
#Home Is Here
What feels like home to you in Singapore? Could be a dish. A person. A place that's stayed with you. This National Day, stand at our Gateway to Mountain & Sea at CHIJMES, snap a photo, and tell us your story in your caption. Two of the stories that move us most will each win a box of mooncakes (worth $88++) to share. One lucky winner will also score a pair of Singapore -Yunnan Wine Pairing Dinner seats, worth $240++.
Tag @newubinseafood and @brothbeyond_chijmes, use #HomeIsHere #BoundByMountainAndSea #SG61, and let's hear it.
How to enter:
1. Snap a photo at the Gateway to Mountain & Sea arch, New Ubin Seafood @ CHIJMES
2. Post it on Facebook, Instagram or Rednote (public account)
3. Caption it answering: "What feels like home to you in Singapore?"
4. Tag @newubinseafood and @brothbeyond_chijmes
5. Use #HomeIsHere #BoundByMountainAndSea #SG61
Rewards and Gifts
Throughout the Bound by Mountain & Sea campaign, guests can look forward to a variety of exclusive gifts and rewards, including National Day themed picket fans, mushroom and seafood themed chopsticks, dining vouchers, Mid-Autumn mooncake gift sets, and a chance to win seats to our Singapore–Yunnan Wine Pairing Dinner. Each gift is tied to a specific campaign activity, such as dining, completing the stamp rally, posting at the Gateway to Mountain & Sea, or taking part in our #HomeIsHere social contest. Please refer to the respective activity details and Terms & Conditions for redemption mechanics, qualifying spend, eligibility, validity period and gift availability, as all rewards are available while stocks last.
Mid-Autumn Collaboration with Aloft by Marriott Singapore Novena
From the mountains to the sea, and going beneath the Mid-Autumn moon in September, our Bound by Mountain & Sea campaign continues with a special festive collaboration featuring Aloft by Marriott Singapore Novena’s Zhongshan Mooncake Harvest Gift Set. Inspired by heritage, reunion and meaningful gifting, the $88 nett Harvest Gift Set brings together four classic mooncake flavours with premium Pu Er and Tie Guan Yin teas in a refined wooden keepsake box. Available from 14 August to 25 September 2026, the gift set will be offered as a complimentary festive reward with a minimum spend of $398++ at New Ubin Seafood, while stocks last. Guests may also take part in our #HomeIsHere social contest by sharing what feels like home in Singapore for a chance to win a Harvest Gift Set and a pair of Singapore–Yunnan Wine Pairing Dinner seats.
Marking its debut Mid-Autumn collection, Aloft by Marriott Singapore Novena proudly introduces the Zhongshan Mooncake, a curated festive offering inspired by the heritage and timeless charm of the Zhongshan precinct. Available from 14 August to 25 September 2026, the collection celebrates reunion, tradition, and meaningful gifting through classic mooncake flavours presented in elegantly designed gift sets for both personal and corporate occasions.
Named after the historic Zhongshan precinct where the hotel is located, the collection pays tribute to a neighbourhood known for its rich heritage, community spirit and enduring stories. Much like the moon that remains constant across every distance, the Zhongshan Mooncake is created as a symbol of connection, appreciation, and shared moments.
At the heart of the collection are four traditional mooncake varieties that honour familiar flavours loved across generations. The White Lotus Double Yolk (双黄白莲蓉) offers the quintessential Mid-Autumn indulgence, pairing smooth lotus paste with two rich salted yolks. The White Lotus Single Yolk (单黄白莲蓉) delivers a timeless balance of delicate sweetness and savoury richness, while the Low Sugar White Lotus (低糖白莲蓉) provides a lighter alternative crafted for contemporary palates. Completing the collection is the nostalgic Traditional Mixed Nuts Delight (五仁月饼), filled with a medley of nuts and seeds reminiscent of old-school mooncake traditions.
Reservations
Broth & Beyond @ CHIJMES
30 Victoria Street, #B1-01/02, Singapore 187996
Call / WhatsApp: +65 8540 2342
Website: brothandbeyondhotpot.com
New Ubin Seafood @ CHIJMES
30 Victoria Street, #02-01B/C, Singapore 187996
Call / WhatsApp: +65 9740 6870
Email: makan@newubinseafood.com
Website: newubinseafood.com
Terms and Conditions
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Campaign is valid from 1 August to 30 September 2026.
Valid for dine-in only.
Rewards are available while stocks last.
One redemption per table, per bill, unless otherwise stated.
Instagram or 小红书 posts must be public and verified by restaurant staff before redemption.
Stamp rally rewards are subject to completion of the required stamps.
Wine pairing tickets and mooncake prizes are subject to campaign mechanics and availability.
Promotions are not valid with other discounts, vouchers, promotions or set menus unless otherwise stated.
Broth & Beyond and New Ubin Seafood reserve the right to amend the campaign mechanics, rewards and terms without prior notice.
Final decision on all campaign matters rests with the organisers.
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1. The exclusive Mountain & Sea set menu is priced at $139++ for 2 pax for guests who complete the campaign social media mechanics.
2. To enjoy the special price, guests must take a photo at the campaign photo arch installation and post it on Instagram or REDnote / 小红书.
3. The social media post must tag both official accounts:
@brothbeyond_chijmes
@newubinseafood
4. The post must be made public and shown to restaurant staff for verification before payment.
5. Guests who do not complete the required social media mechanics may still enjoy the set menu at the usual price of $228++ for 2 pax.
6. Each qualifying redemption is entitled to receive either:
• 1 pair of National Day themed pocket fans; or
• 1 pair of mushroom or seafood themed chopsticks.
7. Complimentary gifts are available while stocks last and will be issued at the discretion of the restaurant.
8. The special set menu price and complimentary gift are valid for dine-in only.
9. Promotion is valid during the campaign period only.
10. The offer is not valid with other promotions, discounts, vouchers, privileges or set menus unless otherwise stated.
11. Prices are subject to 10% service charge and prevailing GST.
12. Broth & Beyond and New Ubin Seafood reserve the right to amend the promotion mechanics, gifts and terms without prior notice. Final decision on all matters rests with the organisers.
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Campaign is valid from 1 Aug - 30 Sept 2026.
Valid only for dine-in at Broth & Beyond hotpot and New Ubin Seafood.
Participants may start the journey in any order, from any of the 2 restaurants.
Earn a valid restaurant stamp each at the cashier with
(1) any qualifying spend on collaboration set menu;
(2) a social post of the dining/campaign experience.
Coresponding outlet stamp can only be earned at respective outlet.
Final completion stamp is earned at the final restaurant regardless of order of visit.
Rewards are valid whilst stocks last.
1 reward per passport completion.
One stamp per table, per bill.
The Instagram/FB/XHS post must be public and verified by restaurant staff before payment & Stamp/ reward redemption.
Not valid in conjunction with other promotions, discounts, vouchers or set menus.
Management reserves the rights to amend terms & conditions without prior notice.
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Open to Singapore residents and tourists, 18 years and above
One entry per person; account must remain public throughout the judging period
The contest runs from 1–31 August 2026. Winners will be announced on 1 September 2026.
Two winners will be selected based on the heart and authenticity of their story, not the quality of the photo.
Prizes: Two (2) boxes of mooncakes (4pcs each, valued at $88++ per box) — one for each winner. One (1) of the two winners will additionally receive a pair of Wine Pairing Dinner seats (TSMM series, valued at $120++ per seat, $240++ total).
Winners contacted via DM within 3 days of announcement. Prizes not claimed within 5 days will be forfeited.
New Ubin Seafood reserves the right to repost submitted entries with credit to the original creator.
COPYRIGHT © 2026 NEW UBIN SEAFOOD GROUP. ALL RIGHTS RESERVED.